03-25-2006, 09:13 AM
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 Mobile TV kicks off: Siemens presents solution live in Hanover
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Hanover, Mar 6, 2006
Soccer goes mobile: The Soccer World Cup will be the test run for television on the mobile phone, with the breakthrough onto the mass market expected to take place by the next Olympic Games in 2008, at the latest. But visitors to CeBIT can already try out mobile television at the trade fair. On Stand A31 in Hall 26, Siemens will be giving a live demonstration of how everything works, and what innovations the mobile phone user can expect. Among other things, it will be showing that mobile radio can do more than simply bring TV to a small screen. With mobile phone connections acting as the return channel, mobile phone TV becomes interactive, and viewers can directly participate in the program.
The Soccer World Cup will see the first larger-scale pilot experiments in Germany with mobile television. This is about having the right technology for mobile broadcasting, i.e. the transmission of TV programs suitable for the mobile phone. Above all, “suitable for the mobile phone” means that the pictures appear needle-sharp on the phone’s display, and that the restricted screen size is taken into account. When soccer matches are transmitted, for instance, the live pictures have to be processed so that the ball is not just seen as a tiny dot on the pitch in the overall picture. To achieve this, the picture is zoomed in on, and the enlarged section then transmitted “near live” – with a short delay due to the extra processing involved.
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Full press release: http://siemens.com/index.jsp?sdc_p=fmls5uo1359019ni1034571pcz3&sdc_bc path=1327899.s_5,:1034561.s_5,&sdc_sid=7971071602&
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Mobile TV kicks off: Siemens presents solution live in Hanover
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